The End of Linksys As We Know it (Confirmed By CISCO CEO)

Discussion in 'Cisco Small Business Routers and VPN Solutions' started by DocLarge, Jul 27, 2007.

  1. DocLarge

    DocLarge Super Moderator Staff Member Member


    we saw this as a possibility a few years ago when CISCO acquired Linksys, and we hoped it would remain an amicable partnership, but the decision has been made to abolish the Linksys name in the coming years in favor of CISCO being branded on "EVERYTHING!" The accompanying video says more:

    Regardless of what some may say, I personally think the quality of Linksys products has actually degraded since the cisco acquisition. We still see some great ideas and innovation (i.e., WRV54G, WRV200) but somewhere along the line, the loop has started to be left open more often than desired. Still, it's been a good run for the original Linksys developers.


    This blows the start of my weekend, but I'm sure a little alcohol will calm my nerves :) .

  2. Toxic

    Toxic Administrator Staff Member

    lol can't wait for the Cisco WRV200 (Not!) :)
  3. ifican

    ifican Network Guru Member

    I actually think this will be a good thing. Yes cisco aquired linksys sometime ago now, but i dont think anything has changed as far as developers or process in regards to the linksys platform. Hopefully moving forward and with the change Cisco will take a more hands on approach to product devolopement. And maybe, just maybe we will see the linksys buisness line live up to the hype and expectation.
  4. Baro

    Baro LI Guru Member

    I also think this could be a good thing. Cisco might not tolerate quality like the WRV200.

    Who knows, the quality degradation might be the reason for this move.
  5. t4thfavor

    t4thfavor Network Guru Member

    No, My thoughts on this are that the prices will skyrocket on the soho stuff, they will transition to ios and our hacking community will have to change over to buffaloinfo or something like that.

    I believe that this is a bad move since it will put the soho stuff in direct competition with the low end Cisco stuff, leading to the swift demise of of the home user stuff.
  6. ifican

    ifican Network Guru Member

    Now realistically if it was shifted to ios how is that a bad thing? Ulitmately the advent of 3rd party firmware is to get the devices to do what ios does natively. Now as far as price goes, I dont think it will change much if any because the whole point of the aquisition was to get more market share pushing into the soho market.
  7. t4thfavor

    t4thfavor Network Guru Member

    MY thoughts on that is when they shift to IOS we will have to pay extra for other features just like when you buy a 1242 ap from cisco you have to pay extra to get the bridging feature.

    With open source someone gives you that function for free.
  8. ifican

    ifican Network Guru Member

    Valuable point, I would like to say that i dont think that would be the case, but you never know.
  9. HennieM

    HennieM Network Guru Member

    I second t4thfavor, although our opinion is just blowin' in the wind (ala Bob Seger)

    I hear Cisco, I think double..., no wait..., triple the price.
    Also, Linux?, 3rd party firmware? and we don't have much Buffalo stuff in South Africa....
  10. t4thfavor

    t4thfavor Network Guru Member

    Still its always possible, Why would Cisco keep development going on two different os's when they can just use one now. I think that would help their bottom line in the short while systematically destroying their credibility among home users.

    If you think about it how many unsecured home routers do you see owned by Joe blow that bear the Cisco default ssid, "tsunami"(virtually none)? So when Someone accesses Joe's unsecured router and bricks it he is going to look for a replacement, when he sees Dlink or Cisco, which one sounds more like Linksys?
    I just have a bad feeling about this.

    EDIT: I just went and looked up what we pay for the Cisco bridging stuff, its like 1200 for the crappy bridge, and 5k for the good (ABG long range) one. Thats per end. Now tell me that things will get better when its all Cisco stuff. I know it won't be that much, but it definitely won't get better.

    Note: All my prices are at a 51% discount from retail.
  11. ifican

    ifican Network Guru Member

    There's no arguing the price point for most cisco equipment, though you can argue that cisco would not have spent the money they did to buy into the home market just to rebrand and change the price point. There is to much competition in that market space to warrant any price increase. If they do raise the price they will loose significant market share, now i know some buisness' that have done more rediculous stuff but cisco has been very particular who they have aquired and when. This is just another buisness move and one i am sure they deemed they could make a significant return on or they would not have made the move.
  12. Slimey

    Slimey Network Guru Member

    t4thfavor it should be noted that later aironet ios releases disable wireless by default until you configure it :)
  13. Baro

    Baro LI Guru Member

    Guys, you are missing an important point.
    Cisco has three market: Service providers, Enterprise and Consumer.

    Linksys is the consumer unit. Price is very sensitive in that market. Unlike the other two where features, performance and port density are what make a difference.

    Prices have to be low or they will lose the market.
  14. Toxic

    Toxic Administrator Staff Member

    lets just hope Cisco do start making you pay for downloads like the rest of their updates and software :)
  15. Sfor

    Sfor Network Guru Member

    The end of Linksys brand can mean the end of Linksys products development, as well. We can be left alone with unfinished products, as WRV200 is. I do not believe Cisco will continue the development of all Linksys branded stuff. Firmware developments requires resources. Since the Linksys products are cheap, it will be difficult to earn money and respect (by good quality) in the same time.

    The most probable scenario is, Cisco will rebrand the most successful Linksys products while leaving the weaker ones behind. This could mean death of the WRV200 series, while branding PAP2 series to be Cisco from now on.

    I think we should start to gather technical informations about the unfinished products. So, it will be possible to continue with the Open Source development. Right now, the key information is how to recover the devices with broken firmware. Without possibility to recover from a bad firmware upload, testing new firmware compilations will be a test of courage.
  16. TazUk

    TazUk Network Guru Member

    I think that if Cisco were really going to drop support/development for Linksys products they would have done it soon after the takeover and not waited until now. To me it seems like just a rebranding exercise. Sure things may change further down the line, but I don't see that being any different than if they were going to retain the Linksys brand name :indifferent:
  17. Toxic

    Toxic Administrator Staff Member

    only time will tell
  18. Sfor

    Sfor Network Guru Member

    I do believe it is a different situation, now. After the take over of the Linksys by Cisco, the Linksys was made a division of Cisco. Now, the Linksys is about to be killed. So, there is no good reason to keep supporting all the Linksys products.

    What would be the reason to kill the Linksys brand, if it would be working well? As we all know, the linksys went worse under the new management. I do believe it was a sort of test ground for new marketing ideas. I can be wrong, but the open source firmware development appears to be the Linksys idea. Well, it failed in some cases, and just one of them is the WRV200 series.

    I do believe there will be significant changes. And the strongest product lines will survive. WRV200 will not be among them, probably.
  19. kdid

    kdid Network Guru Member

    This sucks. Maby time to get a bunch more of the WRT54GL before they ditch it.
  20. kdid

    kdid Network Guru Member

  21. Toxic

    Toxic Administrator Staff Member

    tbh this is old news. eric_stewart told me about this in February and i'm pretty sure he posted news of it then.
  22. Toxic

    Toxic Administrator Staff Member

    tbh this is old news. eric_stewart told me about this in February and i'm pretty sure he posted news of it then.
  23. eric_stewart

    eric_stewart Super Moderator Staff Member Member

    The new firmware for the ASA series firewalls is Linux based. It's also an open secret that IOS is very similar to a BSD fork of Unix. Chances are that 3rd party firmware will be developed for these boxes if Cisco moves forward and transitions to Open Source on other boxes.

    I can't see Cisco alienating a lucrative, large 3rd party community. Besides I've locked up for Simon when Cisco puts the silver bullet into Linksys.

    Toxic's right BTW. I posted this item back in February on my website: There were many dire predictions of Linksys' imminent demise then too.

  24. Toxic

    Toxic Administrator Staff Member

    Guys you may want to check this out first of all.,1759,2164286,00.asp I have emailed Karen Sohl on this news and am awaiting a response. hopefully Cisco/Linksys can give a press release as to what the debranding will entail and when. other than this it is mere speculation.
  25. eric_stewart

    eric_stewart Super Moderator Staff Member Member

    Summary of my thoughts here:

    I'm sure everyone's just waiting to hear! ;-)
  26. ifican

    ifican Network Guru Member

    Very well said and for someone else that was around durning the rebranding of datsun, very good point.
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